The Language of Advertising
Magazine Genres
There are various types of Magazine genres, these includes
- Music
- Sport
- Fashion
- News
- Computing
- Teen
- Food
- Glamour
- Lifestyle
- Fitness
- Gaming
The Language Technique used in this Magazines (and generally others) includes
- Mode of Address
- Alliteration
- Rule of Three/Power of Three
- Colloquial Language
- Emotive Language
- Monosyllabic
- Personal Pronouns
- Abbreviation
- Rhetorical Questions
- Exclamation Mark
- Repetition
- Rhyme
The listed Language Techniques are used for Magazines because they are super effective in attracting the customer to reading the articles, then they consider buying the magazine which means more profit for the company. Using effective language techniques all around the page can attract many different people as people are attracted to various styles, using these techniques, the reader can better understand the content put out by the Magazine creators. Creating an attractive Magazine to read will make the company more money and more recognition. In shops, there are tons of different Magazines so companies have to really try to make the Magazine stand out to potentially be the most popular Magazine, the Magazines however do need to be interesting and exciting for readers to KEEP coming back. The glitz and glamour of the front page will attract the viewers, but the words and content inside will get the customers to come back and buy the Magazine again, this is why Magazines need to use Language techniques to entertain the reader and get them to stay.
Magazines usually star celebrities at the front, as celebrities are well known to the masses. Staring a celebrity for a Magazine would make people interested to see why the celebrity is on the front page and will most probably buy the Magazine to find out more about the celebrity inside the Magazine.
The front page isn't all about the Celebrity though, which is a clever trick by the creators of the Magazine, they put different content in around the celebrity and the Magazine does not reveal much about why the Celebrity on the front, which forces you to buy the Magazine to find out the content inside.
This Magazine stars Shia Labeouf, however if you read the text next to him, the content is about dressing smart with a budget, and it shows Shia wearing a suit. So although he is stared, the article is about helping people afford the smart suit (basically a sponsor).
