Explain carefully that advertisers are careful to target particular audiences and use different styles to appeal to different people.
Make sure you cover the following different styles:
·Humour
·Parody
·Shock
·Surrealism
·Intertexuality
·Repetition
·Sex
·Famous faces
Humour
This form of advertising is Humour, the audience targeted is teenagers and adults a-like who drinks Pepsi. The advert is very funny, Humour is a good way to advertise as the advert will stick into people's heads, so if they are at a store and they see Pepsi, they are going to remember the advert and it's going to make them laugh so they will probably buy the product, which is very successful for the company as it gets the product known by the masses and humour is very positive so it projects the positive image on the company, so everybody will buy the product.
Parody
This type of advertising is known as Parody (making fun out of something). The audience is suited for everybody so it is suitable for all ages. Parody is humour so this advert is very effective as people will remember the advert, also this advert specifically targets the Royal Family which are known globally, so viewers automatically know who the parody is about. The idea is that the Royal Family would never be seen to be dancing etc, so it's funny when look-a-likes dress up and pretend they are the Royal Family.
Shock
This advertisement is set out to shock, the reason behind shocking you is to show you how real and brutal car accidents can be. This advert is effective as it scares the viewer and shows a much more graphical violent advent than usual. If the advert didn't show much, people would take no notice of it and be un-aware of the terrific dangerous drink/drug driving really is. A real life car accident realistically is extremely disturbing, so the advert is only showing how you would feel if it happened to you.
Surrealism
This advertisement promotes surrealism by making the penguin look extremely realistic and not like a 3D render, this creates a surreal effect by making the penguin seem like a pet, when in reality it isn't. it's very entertaining because the penguin is cute and penguins are never pets, so the advert promotes surrealism and is overall very unique. The penguin is animated so you see it walking the streets and going on adventures, the penguin acts likes a human and penguins live in Icy habitats which is associated with Christmas.
Famous faces
This advert is for Charity, this kind of advert involves a lot of famous faces, the advert is very effective as people look up to celebrities and respect them a lot, so when celebrities talk, people believe that just because they are a celebrity, that their opinion matters.
Repetition
This advert uses repetition to attract its customers, the advert shows Terry Crews entering its armpit, the use of repetition makes the advert funny as it is just repeating itself. Terry Crews is very sweaty in this advert, and the use of zooming into his armpits shows the audience that smelling bad is embarrassing. The advert is also very rememberable so the audience will remember the advert even when it is not showing, this means that the audience may be tempted to buy the product because they like the advert.
Intertextuality
This Christmas advert uses Intertextuality as the advert uses Mog, Mog the Forgetful Cat was popular book back in the 1970's, they revived an old book and implemented it into a modern 2015 CGI version. The 3D Model (cat) really looks like Mog and it's very effective as the viewers who have read the books love Mog, so to them it will make them very happy to see an old book series come back to life. The audience who knows of the Mog books, will remember their childhood and growing up with reading the Mog, it will bring back a lot of wonderful memories. Sex
This advert consists of fit women that are very attractive, this is eye-candy to the audience, the audience is aimed at men of all ages, as men sweat, it makes sense to design the advert around guys would want, which is women, if a man smells good, they attract more Women, which is what the advert is about, lynx's adverts are always men spraying on lynx, then suddenly they get a lot of attraction from Women. This is effective as it makes men want to smell nicer so they can attract more women with the lynx aftershave. The advert is very effective as it shows a surreal, dreamy atmosphere that men would imagine.
This advert is effective because many people adore baby animals, it's also effective because the meerkat has such a well established personality, this advert is also run in a series, so it tells a story. These adverts are normally very short averaging around one minute long, it also personifies the meerkats and make them seem human. The advert is set out to make people feel sorry for the meerkat and the baby meerkat is used to catch people's emotions. This advert made effective use of computer graphics. The computer graphics had the effect of making the meerkat be able to use human emotions, the use of computer effects allows the meerkat to be controlled, this is useful as the meerkat's emotions is in your control. The positives of using a series advert is people will enjoy the build up of the story and will look forward to watching your adverts. The negatives would be that they could get boring and repetitive. The style of the advert is very dark and gloomy, the use of intensive rain also suggests a negative atmosphere which also suggests bad things are about happen. The baby meerkat being abandoned makes the viewers feel remorse and upset for the meerkat as it is young and needs to be looked after, which then leads to the viewers emotionally caring for the meerkat.
Here is a compilation of the meerkat series.
Anti-Realistic
This advert is an Anti-Realistic narrative. This advert 's purpose to be entertaining and it makes you laugh, the advert shows a gorilla playing the drums to a song. It was proven that the gorilla in the video isn't real, when it was first released, everybody was amazed. This advert is very interesting and it's very memorable. The advert made the headlines in the newspaper, so it's very successful in terms of getting Cadbury's name out into the mass media. The benefits of using such an advert would be that it's very creative and will attract a large audience that will remember the advert and create a positive brand image. The downside would be that not everybody will find the advert funny, and that the advert itself has nothing to do with the brand (Cadburys) and it also has nothing to do with Chocolate. Talking Heads
This advert is a Talking Heads advert. It consists of someone well known talking to a camera, it's normally for a good cause such as charity, the advert's purpose is normally to get people to donate money. The use of using someone famous is that people recognise and like the known people on the advert so they donate money. The talking head donates money to the cause, so if people donate, you feel like you're closer to the celebrity and that you are helping the celebrity out. The benefits of using such an advert would be that the advert is very effective in what it sets out to do, try and get people to donate to a charity and with the help of cherished actors as people look up and inspire to them. The downside to this advert is that, the advert itself is not showing what the charity is about and the distressing adverts that show the real and extreme situations people go through. The advert is very memorable as viewers know the well established celebrities, because the celebrities are extremely popular, the advert will stick into people's heads which over time will play on people's minds and will make them feel guilty for not donating to charity etc. This types of adverts are extremely successful as they use celebrities to plead to the masses for donations, playing on the heartstrings of the audience and showing them how very malnourished and poor certain countries are. Animation
This advert is an animation advert, it's created by computer graphics. Animation adverts are very popular because there is no limit to what you can do, they can be extremely creative and can catch the emotions of viewers very easily, animations usually use music to catch the feeling of the animation. Cute animals are used in the Animation, but also quite un-natural, which makes the advert unique, the bear would normally eat the hare, as bears are hunters. The use of the bear and the hare is that it means a unique friendship. The benefits of using an animation as an advert is that the advert is shown as friendly and suitable for all ages, it will attract a younger audience as well as middle/old age people. The downside of using an advert is that people may not like animation and they might prefer real-life adverts with real people. These adverts are very successful as they are pretty un-common, it is very different to adverts that feature real life scenes, and are very unique because they are able to animate animals that would never communicate with each-other in real life, this advert specifically is effective with this as the bear would normally eat a hare, but this advert shows that split personalities can still be friends and has a deep meaning behind it.
Stand alone
This advert is a stand alone advert, the advert has no series and is a one off, this means that they will not continue making more episodes. This is not an effective advert as there isn't much of a story behind it, a series advert is more effective as the adverts build up and make a story over time. An example of a stand-alone advert is below, this is the John Lewis Christmas advert, they change the scene of the adverts every year and it does not continue. The benefits of using a stand alone advert is that they are seen as unique and diverse as they only occur once as they change the adverts topic in every advert. The disadvantage of using a stand alone advert might be that it is a bigger risk than using a series as stand alone adverts are new and different every time, so they potentially take a risk in making a new advert. Stand alone adverts are very successful due to the fact that the adverts themselves are always different and are never the same, each individual advert includes a different topic with different meanings behind it.
Documentary
This advert is a Documentary advert, the advert consists of an actor telling you how good the product they are advertising is. This type of advert is very effective as the actor is showing you the results of using the product and they always show it in a positive way, if it is not an ordinary person telling you the product is really good and effective, it's normally a scientist saying that the product is tested in a laboratory. This makes the watcher feel like they're telling the truth and the product is tested by professionals so they are tempted to buy the product. The benefits of using a Documentary advert is that it's very effective as people believe that the advert's product is legitimate and will sell the product as a large audience will be drawn to how the product is advertised. The negative side of these adverts is that they may be dishonest and might over exaggerate. These adverts are very successful as the viewers most probably do not know much information about what are in these products and how effective they are, this is why these types of adverts involve somebody who is very clever, such as a scientist who attempts to prove to the audience and provide statistical facts to get the audience to sway and change their mind about the product, so the viewers believe that the scientist isn't lying due to the fact that they are very smart, so the viewers trust the information.
Realistic Advert This is a very realistic advert, the time stops and the two men get out of their cars, one of them is going to fast, they simply can't stop no matter what. This advert is extremely effective as it's telling people that if you're driving really fast then time will be against you. This advert also shows a disturbing ending which the man and his son get hit by the speeding car. This advert is realistic as it shows what would happen in a real-life situation when you have ran out of time and there is nothing you can do about it. The benefits of a realistic advert is that it's good for portraying what would happen in real life situations. The disadvantage of realistic adverts is that it's designed to shock the audience watching, the realistic adverts are not happy adverts and they can be quite distressing. These adverts are extremely successful as they are graphically disturbing meaning that it will shock the viewer and make them realise that you should try to prevent what happens on the road and avoid making life-changing mistakes.
