Task 3 - Styles of Television Advertising

Explain carefully that advertisers are careful to target particular audiences and use different styles to appeal to different people. 

Make sure you cover the following different styles:

·         Humour

·         Parody

·         Shock

·         Surrealism

·         Intertexuality

·         Repetition

·         Sex

·         Famous faces

1. 
   

     Humour

       

This form of advertising is Humour, the audience targeted is teenagers and adults a-like who drinks Pepsi. The advert is very funny, Humour is a good way to advertise as the advert will stick into people's heads, so if they are at a store and they see Pepsi, they are going to remember the advert and it's going to make them laugh so they will probably buy the product, which is very successful for the company as it gets the product known by the masses and humour is very positive so it projects the positive image on the company, so everybody will buy the product. 

    Parody

   This type of advertising is known as Parody (making fun out of something). The audience is suited for everybody so it is suitable for all ages. Parody is humour so this advert is very effective as people will remember the advert, also this advert specifically targets the Royal Family which are known globally, so viewers automatically know who the parody is about. The idea is that the Royal Family would never be seen to be dancing etc, so it's funny when look-a-likes dress up and pretend they are the Royal Family.

Shock

 This advertisement is set out to shock, the reason behind shocking you is to show you how real and brutal  car accidents can be. This advert is effective as it scares the viewer and shows a much more graphical  violent advent than usual. If the advert didn't show much, people would take no notice of it and be un-aware of the terrific dangerous drink/drug driving really is. A real life car accident realistically is extremely disturbing, so the advert is only showing how you would feel if it happened to you.

Surrealism

This advertisement promotes surrealism by making the penguin look extremely realistic and not like a 3D render, this creates a surreal effect by making the penguin seem like a pet, when in reality it isn't. it's very entertaining because the penguin is cute and penguins are never pets, so the advert promotes surrealism and is overall very unique. The penguin is animated so you see it walking the streets and going on adventures, the penguin acts likes a human and penguins live in Icy habitats which is associated with Christmas.

Famous faces

This advert is for Charity, this kind of advert involves a lot of famous faces, the advert is very effective as people look up to celebrities and respect them a lot, so when celebrities talk, people believe that just because they are a celebrity, that their opinion matters.

Repetition 

This advert uses repetition to attract its customers, the advert shows Terry Crews entering its armpit, the use of repetition makes the advert funny as it is just repeating itself.  Terry Crews is very sweaty in this advert, and the use of zooming into his armpits shows the audience that smelling bad is embarrassing. The advert is also very rememberable so the audience will remember the advert even when it is not showing, this means that the audience may be tempted to buy the product because they like the advert.

Intertextuality

This Christmas advert uses Intertextuality as the advert uses Mog, Mog the Forgetful Cat was popular book back in the 1970's, they revived an old book and implemented it into a modern 2015 CGI version. The 3D Model (cat) really looks like Mog and it's very effective as the viewers who have read the books love Mog, so to them it will make them very happy to see an old book series come back to life. The audience who knows of the Mog books, will remember their childhood and growing up with reading the Mog, it will bring back a lot of wonderful memories. 


Sex

This advert consists of fit women that are very attractive, this is eye-candy to the audience, the audience is aimed at men of all ages, as men sweat, it makes sense to design the advert around guys would want, which is women, if a man smells good, they attract more Women, which is what the advert is about, lynx's adverts are always men spraying on lynx, then suddenly they get a lot of attraction from Women. This is effective as it makes men want to smell nicer so they can attract more women with the lynx aftershave. The advert is very effective as it shows a surreal, dreamy atmosphere that men would imagine. 

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