Task 4 - Analysing a television advertisement in detail

Analysing a television advertisement in detail

This television advert is a animated series that is based around meerkats. The advertisement by comparethemarket.com is an effective advert to promote as these adverts are enjoyable and do have a story behind them as it is a series, so the story carries on as new adverts are made.

The T.V advert target audience is everybody, as anyone can enjoy the advert. Animal lovers will also love the advert too as the animated animal is abandoned and left for the elder meerkats to adopt, so the T.V advert has a good message behind it. The advert is animated very well to mimic real-life movements so the meerkat feels so real that the audience can feel for the animal as the advert is so life-like.

The advert is designed to make people feel emotional and sad, as the cute animal has been left by its parents, followed by Sergei being quite harsh and saying he doesn't have room for the adorable meerkat, but then soon changes his mind, this shows Sergei to be a character who has a lot of emotion despite trying to be heartless.

The T.V advert does not include any celebrities because it would interfere with the character of the meerkat and it would steer the audience away from the story and focus on the celebrity character involved. 

At the start of the clip, it shows the atmosphere to be dark and rainy, intensifying that the baby meerkat was left alone in the upsetting environment. 

The use of the lights suggest that the inside of the house is very warm and is a calm and cozy atmosphere.