Task 5: Regulation

Task 4: Regulation

The adverts you see on T.V always need to manage and controlled in order to be accepted onto T.V, the ASA and OFCOM are responsible for this.

ASA stands for Advertising Standards Authority and they make sure advertising adverts that are on T.V are checked to see if the adverts are not dangerous to the public and don't offend anyone. ASA checks all kinds of Media, such as Internet adverts and adverts of all kind.

OFCOM is the UK's communications regulator which means they protect all kinds of communication such as TV, Radio, Postal Services and fixed line telecoms, OFCOM are known for providing services such as protecting the public from scammers, and making sure that T.V adverts are not misleading or offensive.

OFCOM receives and responds to complaints made by people using a form that you can submit via their website. They have a section that allows you to pinpoint the complaint you want, whether it is phone or Internet complaints, Postal Services and TV-Radio and on-demand complaints.

ASA responds to complaints a few ways, you have the choice either to submit a complaint online, write to ASA or telephone them, ASA is a lot more quicker than OFCOM when it comes to responding to complaints to due the various ways of contacting them, calling them via phone makes complaining very efficient and easy.

ASA ADVERT COMPLAINT 

This advert received over one thousand complaints, this advert set out to offer sexual advice and the advert offered advice to unplanned pregnant women who was unsure what to do with the baby, the advert received so many adverts because people believed that they were promoting the use of abortion. People complained that the service endorsed the use of abortion so the company would be biased about the options available.

2015 Banned Advert

"Slimming Pill Advert"

A recent advert that has been banned from being advertised on T.V was an advert that promoted slimming pills as people complained that it was the un-ethical approach to a healthy body image. The advert consisted of girls talking about using the slimming pill and the girls said that the pill made them lose a huge amount of weight to get ready for a holiday out in the beach, the advert received many complaints as people believed that it was harm a lot of people. The advert promised that the slimming pill made people loss weight three times more than dieting.