Clients and Agencies need to aggressively gather as much information as possible before producing a new advertising campaign as they must be certain that the advert must be applicable and allowed, they must ensure that their advertising campaign does not offend or harm anybody and that it is suitable for the target audience age, they must also make sure that everything is correctly followed.
Television Ratings:
Television ratings are a way of analysing the audience. BARB provides television ratings so advertisers can find out what shows are the most popular and more importantly which shows are more popular then others, this helps advertisers identify trends with people's viewings. Television Ratings are key to successfully advertising as it helps advertisers put adverts where they are most effective, for example, advertisers are more likely to put on a advert about expensive shoes/clothes after a TV show for teens, as they are most likely going to buy it.
Programme Profiles:
Programme profiles is generally a chart that shows a separation of audience, such as Men, Women, Housewives, Children, Teenagers. The Programme Profiles chart helps Advertisers see what different people like, for example Men watch more football as opposed to Women. Programme Profiles show how many different people watch T.V and how many commercials different people watch.
Rate Cards:
Rate Cards is a document showing how much the cost is of putting an advert on at a specific channel and time, for example, advertising is more expensive throughout the day as more people are awake, therefore more viewers so the cost is a lot more. The more popular the TV programme, the more expensive it is to place an advert after/before it.
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