Task 6: Methods of Research

Task 5: Methods of Research

The three different types of research are;

- Market Research

- Production Research

- Audience Research

Conducting a research before planning to start a new advertising is very important as it allows you to find out critical information that will help you to advertise efficiently, depending on what you are advertising, for example a product that you are going to advertise, you will to need to find the target audience that you will be selling to and using questionnaires or surveys will allow you to find out information that will help you in your advertising campaign, asking target audience will allow you to identify their needs and wants so you can make sure you include it in your advert. You must also make sure that you do not contradict your advert, you can avoid this using research, for example if you were making a product that is environmentally healthy, you must make sure the products you are using are also environmentally healthy as well so you ensure the audience that you are not misleading them. You must also do research to make sure you are not copy-righting anything or trying to copy an advert made by another company.

Market Research:

Market Research is when you find analysis the whole product market to understand and identify upcoming trends. It is important to do this as if you identify new trends, you can create better advertisements based on new trends.

Audience Research:

Audience Research is when you try to find out information about what the audience interests are, this is important in research as you get to see what the audience want in products, so you can create an advert targeting them specific interests.

Production Research:

Production Research is when you research the required material in order to successfully create new products, if you wanted to create an advertisement, you must research what you need to create an efficient advert such as a high quality camera and professional microphones etc.

Four Main Categories

Primary Research:Primary Research is when you gather and research information yourself, data that is yours.


Secondary Research:

Secondary Research is when you get research from elsewhere, such as books, newspapers, statistical data by other people etc. Data that isn't collected and researched by you.


Quantitative Research:

Quantitative Research is research that is very brief and lacks detail but provides statistical numeral information.

Qualitative Research:

Qualitative Research is research that is very detailed and often in words rather than numbers, Qualitative research is a lot harder and longer to research but the data is more accurate.

The research that I would choose would be quantitative research as it easy very quick and efficient data as opposed to qualitative data. Using research that is Quantitative is easy to find as it is very easy to research as it is normally statistics.