AS3: Task two: Screening and Focus Group

My Focus Group and Screening

Daniel, Basra and Danielio watched my advert, they believed it was very funny and entertaining and will appeal to many audiences such as teenagers etc who was our target audience. Danielio mentioned that the actors are the same age as the target audience so that would appeal to the youth and makes the phone (Nexus 6P) relevant to the younger generation. The group said that the previous adverts they watched were often more confusing to follow than my advert and that my advert was very good because it was so simple and that anybody can really understand the context of this advert. The focus group all agreed on that the audio was a bit dodgy as it was sometimes hard to interpret what the actors were saying because it was often quiet.

The questions I asked the group during the screening was:

Q1. 0ut of 5, how much would you rate this advert in terms of reaching it's target audience.

Basra = 3

Danielio = 4

Daniel = 3

Q2. After viewing the advert, how tempted of 5 would you be to buy this product (Nexus 6P)

Basra = 4

Danielio = 3

Daniel = 3